APA Style

Churchill, Gilbert. (2001). Basic marketing research (4th ed). : the Dryden press.

Chicago Style

Churchill, Gilbert. Basic marketing research. 4th ed : the Dryden press, 2001. Book.

MLA Style

Churchill, Gilbert. Basic marketing research. 4th ed : the Dryden press, 2001. Book.

Turabian Style

Churchill, Gilbert. Basic marketing research. 4th ed : the Dryden press, 2001. Book.