APA Style

Cravens, David W. (2006). Strategic Marketing (8th ed). : Mc Graw Hill.

Chicago Style

Cravens, David W. Strategic Marketing. 8th ed : Mc Graw Hill, 2006. .

MLA Style

Cravens, David W. Strategic Marketing. 8th ed : Mc Graw Hill, 2006. .

Turabian Style

Cravens, David W. Strategic Marketing. 8th ed : Mc Graw Hill, 2006. .