APA Style
Cravens, David W. (1996).
Strategic Marketing Management : Cases (5th ed).
:
Irwin.
Chicago Style
Cravens, David W.
Strategic Marketing Management : Cases.
5th ed
:
Irwin,
1996.
.
MLA Style
Cravens, David W.
Strategic Marketing Management : Cases.
5th ed
:
Irwin,
1996.
.
Turabian Style
Cravens, David W.
Strategic Marketing Management : Cases.
5th ed
:
Irwin,
1996.
.