APA Style

Belch, george E. (2004). advertising and Promotion : An Integrated Marketing Communications Perspective (6th ed). : Tata Mc Graw Hill.

Chicago Style

Belch, george E. advertising and Promotion : An Integrated Marketing Communications Perspective. 6th ed : Tata Mc Graw Hill, 2004. .

MLA Style

Belch, george E. advertising and Promotion : An Integrated Marketing Communications Perspective. 6th ed : Tata Mc Graw Hill, 2004. .

Turabian Style

Belch, george E. advertising and Promotion : An Integrated Marketing Communications Perspective. 6th ed : Tata Mc Graw Hill, 2004. .