APA Style

Cravens, David W. (1998). Strategic marketing management: cases (6th ed). : Irwin Mc Graw Hill.

Chicago Style

Cravens, David W. Strategic marketing management: cases. 6th ed : Irwin Mc Graw Hill, 1998. .

MLA Style

Cravens, David W. Strategic marketing management: cases. 6th ed : Irwin Mc Graw Hill, 1998. .

Turabian Style

Cravens, David W. Strategic marketing management: cases. 6th ed : Irwin Mc Graw Hill, 1998. .