APA Style

Cravens, David W. (2003). Strategic Marketing (7th ed). : Mc Graw Hill.

Chicago Style

Cravens, David W. Strategic Marketing. 7th ed : Mc Graw Hill, 2003. .

MLA Style

Cravens, David W. Strategic Marketing. 7th ed : Mc Graw Hill, 2003. .

Turabian Style

Cravens, David W. Strategic Marketing. 7th ed : Mc Graw Hill, 2003. .