APA Style

Lilien, Gary L.. (2017). Principles of marketing engineering & analytics (3rd ed). : Decision Pro.

Chicago Style

Lilien, Gary L.. Principles of marketing engineering & analytics. 3rd ed : Decision Pro, 2017. .

MLA Style

Lilien, Gary L.. Principles of marketing engineering & analytics. 3rd ed : Decision Pro, 2017. .

Turabian Style

Lilien, Gary L.. Principles of marketing engineering & analytics. 3rd ed : Decision Pro, 2017. .