APA Style

Cravens, David W.. (2009). Strategic marketing (9th ed). : McGraw Hill.

Chicago Style

Cravens, David W.. Strategic marketing. 9th ed : McGraw Hill, 2009. .

MLA Style

Cravens, David W.. Strategic marketing. 9th ed : McGraw Hill, 2009. .

Turabian Style

Cravens, David W.. Strategic marketing. 9th ed : McGraw Hill, 2009. .