Text

Brand Management : Principles and practices

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Description Not Available

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Availability

Detail Information

Series Title

-

Call Number

658.827 DUB

Publisher

New Delhi : Oxford University Press., 2012

Collation

452 p.

Language

English

ISBN/ISSN

9780198069867

Classification

658.827

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Applied Science

Specific Detail Info

Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover. Includes bibliographic references and index.

Statement of Responsibility

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