Text

Marketing

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Includes bibliographical references (p. 640-663) and indexes.

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Availability

Detail Information

Series Title

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Call Number

658.8 ETM

Publisher

New Delhi : McGraw-Hill Education,., 2007

Collation

xiii, 880 p.

Language

English

ISBN/ISSN

9780073016344

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Fourteenth edition

Subject(s)

Marketing.

Specific Detail Info

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Statement of Responsibility

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